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this is harry potter and the forbidden journey it's a dark ride that opened in 2010 at universal studios islands of adventure it seats four to a bench it lasts approximately four minutes six seconds and it changed theme parks forever functionally the ride didn't reinvent the wheel rather than technological invention it relied on innovative amalgamation unlike any before it the ride married tracks robotic arms wrap around screens and film shot exclusively for the attraction to create a deeply intimate individualized tour through a universe previously inaccessible outside of imagination guests loved it they just couldn't explain it from tv interviews to enthusiast blogs the consensus was that you just have to experience it yourself this sentiment extended beyond the ride from the wizarding world entrance where designers manipulated sight lines to foster a false sense of expanse to the food beverage and merchandise be it a pint of butter beer or a wool sweater st