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jeff bezos accidentally revealed his five billion dollar mistake a couple months ago amazon bought the film studio mgm for 8.5 billion dollars this got them titles like james bond rocky and survivor but in a recent filing amazon stated that they only valued the content at 3.4 billion amazon argues that the remaining 5 billion goes towards goodwill this term is a financial catch-all that typically means creative leadership but the heads of mgm quit after the acquisition what's crazy is some say jeff might still be a genius for buying mgm here's why despite spending more money than netflix on ads amazon doesn't want to win the streaming award they use the same strategy apple uses to sell more iphones with apple tv plus amazon uses prime video as a lost leader they buy exclusive content to drive more prime memberships which then drives more amazon orders